Focus Locally: Table of Contents
Use this Table of Contents to navigate through each section of the course. Click a topic below to jump to that module.
📘 SECTION I: Building Your Foundation
Setting Up Google Business Profile
- A. What is Google Business Profile (GBP)?
- B. Benefits of a Properly Verified and Optimized GBP
- C. Why You Need a GBP (Even If You Have a Website)
- D. How to Set Up a GBP (Step-by-Step Guide)
- E. Wrapping Up Section I – A Ready-to-Go GBP
🚀 SECTION II: Optimization & Growth
4 Steps to Local Domination
✅ Step 1: S.O.A.R. – Stand Out And Reach
- Optimize Your Online Presence
- Access and claim listings
- Business description, visuals, branding
- Products, services, messaging
- BONUS: Bing Places, Schema, Google Site
- DFY Partner: Search Engine Solutions
✅ Step 2: C.L.E.A.N. – Consistent Listings Establish Authority Now
- Audit and Align Your Local Listings
- Citation and NAP consistency
- Listing audits and corrections
- Tools: BrightLocal, SmartSites
- DFY Partners with affiliate links
✅ Step 3: R.A.V.E. – Reviews Amplify Visibility and Engagement
- Master Your Online Reputation
- Importance of reviews
- Asking for and responding to reviews
- Industry-specific review strategies
- DFY Partner: Harry Gilliam Review Services
✅ Step 4: S.M.A.R.T. – Spark Meaningful Audience Response Tactics
- Engage and Retain Local Customers
- Google Posts, Q&A, Messaging
- Photo geotagging
- Using analytics and insights
- DFY Partner: Bailey Oyler – Social & Ads
🧠 BONUS CHAPTER: Local Intelligence Tools & Advanced Tactics
- Reporting Spam & Fake Listings
- Understanding GBP traffic patterns
- Introduction to local paid ads
- Supporting GBP with social media
- Advanced tools and resources
🏁 Conclusion: Your Local Advantage
- Final Checklist for Success
- Next Steps and Continuing Growth
- Join the Support Group (Facebook)
- How Digado Can Help You Grow
📈 Bonus: Real Results
📥 Downloads & Resources
- Local SEO Audit Checklist (PDF)
- GBP Optimization Worksheet (Google Sheet)
- Photo & Post Planning Template (Canva)